St. Louis Rams Gear Up With Unequal Technologies In 2012

The St. Louis Rams announced a new partnership with Unequal Technologies, a provider of athletic protection gear fused with patented military-grade composites. Rams players will be ‘armored-up’ with the full suite of Unequal’s EXO Skeleton products, including girdles, rib protectors, Footbeds, and CRT – supplemental helmet protective pads, and insoles.

“Player safety is of paramount importance to the Rams and Unequal is integral to that initiative by providing us with the most advanced protection for our players,” said Rams chief revenue officer Bob Reif. “Our focus is to prevent injuries through innovative techniques, training and Unequal equipment. We’re proud to be the first team to partner with Unequal to safeguard all of our players with this game-changing technology. And it helps that the players love it.”

Unequal’s EXO Skeleton, the first head-to-toe sports protection made with a military-grade, battle-tested composite, is now an official sponsor of the St. Louis Rams. EXO Skeleton for the body, CRT for the head, and Footbeds for the feet have all been independently tested and shown to help reduce the effects of blunt force trauma.

“We are thrilled to partner with the St. Louis Rams on their upcoming season,” said Unequal CEO Rob Vito. “They share our credo: be proactive rather than reactive to injury. Steve Young, an NFL Legend, said it best, ‘It would have been better if the players were wearing Unequal before they got injured.’ We applaud the Rams for being so progressive by equipping all of their players with Unequal as a preventive measure. This helps mitigate injury and keeps their first string playing longer, stronger and safer. And healthier players should result in more wins.”

Unequal will serve as the presenting sponsor of RAMS 360, a new program from the award-winning production team at the Rams Broadcasting Network that follows Rams players during the 36 hours leading up to Sunday games. From superstitions and rituals to training and recreation, RAMS 360 will provide Rams fans with an in-depth look into the lives of their favorite players.